Study on the Influence of Immersive Shopping Experience on the Consumption Decisions of Generation Z
Journal: Modern Economics & Management Forum DOI: 10.32629/memf.v2i5.494
Abstract
Generation Z was born in 1995 -2009. Take the Chinese market as an example. According to CBNData data, China's generation Z expenses account for about 13% of the total national household expenses, and the consumption growth rate far exceeds that of other age groups. According to the White Paper on Generation Z Consumption Power, Generation Z's monthly disposable income reaches 3,501 yuan, much higher than China's per capita disposable income of 2,561 yuan. (Luna; Zhou Yize 2020) So it is very important to catch the consumer eye of Generation Z.
Keywords
immersive shopping experience, consumption decisions, Generation Z
Full Text
PDF - Viewed/Downloaded: 15 TimesIndexation
Download Index RecordReferences
[1] Bie Hao, (2019). Where has Gen Z growing grass spent their money? Chinese Journal of Glass Technology [online]. Journal Number 50-1101 / TS,12-14. [Viewed 28 August 2021].
[2] Luna; Zhou Yize, (2020). Big consumption of Generation Z. Fortune Life [online]. Journal Number 12-1467 / F,12-14. [Viewed 28 August 2021].
[3] Chen Jie, (2019). Insight into the "Gen Z" consumption trends. The Knowledge Economy [online]. Journal Number 50-1058 / F
,66-69. [Viewed 28 August 2021]. Available from:doi:10. 15880/j . cnki. zsjj. 2019. 26. 016
[4] Li Pengfei, (2020). Generation Z wins the world. Communications Enterprise Management [online]. Journal Number 11-4813 / F,41-43. [Viewed 28 August 2021].
[5] Zhang Jing, (2016). How do brands grow together with the most fickle generation Z consumers. Successful Marketing [online]. Journal Number 11-3954 / F,72-73. [Viewed 28 August 2021].
[2] Luna; Zhou Yize, (2020). Big consumption of Generation Z. Fortune Life [online]. Journal Number 12-1467 / F,12-14. [Viewed 28 August 2021].
[3] Chen Jie, (2019). Insight into the "Gen Z" consumption trends. The Knowledge Economy [online]. Journal Number 50-1058 / F
,66-69. [Viewed 28 August 2021]. Available from:doi:10. 15880/j . cnki. zsjj. 2019. 26. 016
[4] Li Pengfei, (2020). Generation Z wins the world. Communications Enterprise Management [online]. Journal Number 11-4813 / F,41-43. [Viewed 28 August 2021].
[5] Zhang Jing, (2016). How do brands grow together with the most fickle generation Z consumers. Successful Marketing [online]. Journal Number 11-3954 / F,72-73. [Viewed 28 August 2021].
Copyright © 2021 Beining Lu
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License