The Cultural Psychological Motivations and Strategies for the Development of Cultural Industry: an Interpretation of Social Cultural Psychology Based on the Engel's Theorem

Journal: Modern Economics & Management Forum DOI: 10.32629/memf.v1i1.104

Jianing Chen

School of Psychology, School of Education, Shenzhen University Teachers College

Abstract

The cultural industry is an industry that takes culture and creativity as the core of product design, faces the masses, and takes the cultural identity of the masses and the cultural and psychological characteristics of social groups as reference factors for marketing and development. The key to its success lies in the perception and use of its social and cultural psychology. And Engel’s theorem is a typical theory that reflects the economic and cultural level and the psychological state of of the country and local people. The analysis of cultural industries based on it can also help contemporary cultural creative workers to more intuitively understand the social market needs and maintain the healthy growth of the cultural industry.

Keywords

culture industry, Engel’s theorem, sociocultural psychology

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