Journal of Higher Education Research

"Mass entrepreneurship and innovation" is put forward to revitalize the economy so as to relieve the pressure in social employment, enhance the development of new driving force, promote national economic development, which is an important way to achieve national prosperity and people's prosperity. As members of the society, contemporary college students should be the participants and practitioners of "mass entrepreneurship and innovation". The ethical education in independent business should be conducted from the following aspects: honesty based education, responsibility based education, justice and benefit based education, professional ethics based education, competition and cooperation based education and education of will, which can be achieved with joint efforts of universities, families, government and society.