Arts Studies and Criticism

The velvet flower is one of China's intangible cultural heritages, which is divided into the following schools of Nanjing Velvet Flower and Beijing Velvet Flower (Velvet Bird). Its production process is very complicated. It can only be produced by hand until now, and it cannot be mass-produced by machines. A few years ago, with the popularity of dramas such as Story of Yanxi Palace, velvet flowers were trending among the public. From the modern perspective, shall the velvet flowers should be passed down, or be swallowed by the tide of the time? Can high exposure be conducive to preserving and inheriting the intangible cultural heritage of velvet flowers? What are our corresponding actions? Investigation methods such as survey method, comparative method, literature research method and others to explore and analyze the intangible cultural heritage are adopted to come to the final conclusion that the protection of intangible cultural heritage can be made with continuous expansion of horizon of craftsmen and improvement of their abilities to produce new products in line with modern aesthetics of traditional crafts. Besides, it is imperative for the governments to formulate a sustainable protection mechanism and integrate various forces for implementation.