Design and Aesthetics of National Brand Clothing

Journal: Arts Studies and Criticism DOI: 10.32629/asc.v2i2.325

Songli Yang

Donghua University

Abstract

The design and aesthetics of national brand clothing is the key to national brand clothing going to the world. The aesthetics of national brand clothing combines practicality and artistry, and its design needs to abide by economic laws and humanistic laws, and it needs to reflect the aesthetic characteristics, color characteristics, pattern characteristics, decorative characteristics and Chinese elements of the national culture. The application of national traditional cultural symbols to the design of national costumes needs to highlight the national connotation of national costumes and carry forward the excellent ideological culture of national traditions.

Keywords

national, brand clothing, design, aesthetics

Funding

Jiangsu Provincial Social Science Fund Project "Research on Identity Education of Socialist Core Values in Colleges and Universities in the New Media Era" (19MLD002)

References

[1] Mai Jian. Thoughts on the social factors that determine the aesthetic standards of clothing. Art Education. 2019; (11): 189.
[2] Ban Ting. Some thoughts on the aesthetic meaning of clothing. Journal of Liaoning Institute of Science and Technology. 2012; 14(03): 98.
[3] Chen Geng, He Xiaoyan. A Brief Talk on Design Aesthetics and Clothing Aesthetics. Art and Design (Theory). 2011; 2(01): 27.
[4] Peng Hui. The cultural and aesthetic characteristics of national costume design. Guangdong Sericulture. 2019; 53(03): 110.
[5] Bai Yue, Qiao Jimin. Research on the application of traditional cultural symbols in the display and design of national costumes. Modern Decoration (Theory). 2015; (07): 131.
[6] Zhang Junlang. Exploration of the internationalization of the development of Chinese national clothing brands. International Textile Herald. 2020; 48(04): 55.

Copyright © 2021 Songli Yang

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License